Eleanor Shepard

Transformed an early-stage AI concept into an investor-ready brand and UX strategy for an AI-driven digital twin platform.

Designed product visualizations and interactive storytelling elements for pitching speculative AI use cases.

Engaged in strategic and ethical discussions around AI’s impact, influencing the company’s pivot toward a broader, more scalable market.

Spearheading a website rebrand to enhance lead generation and storytelling, optimizing information architecture for clarity and engagement.

Iterating rapidly on brand direction and UX improvements through usability testing and competitor analysis.

Conducted guerrilla user testing and accessibility audits to identify UX barriers in a health-focused digital experience.

Redesigned the platform’s user journey and accessibility framework, ensuring compliance with ADA guidelines and inclusive design principles.

Arranged and mobilized an entire repair and redesign of our publication's website and completely digitized physical publications of our magazine (predating 2018) to our website.

Managed a staff of 35 students to write and publish daily news articles to our online publication (the M-A Chronicle) and print magazine (the Mark).

Acted as single communication link between the publication and the administrations of local community and school.

Led training on journalism ethics and law, edited copy, and mentored staff writers and designers.

Served as lead copy and design editor of the print magazine, the Mark, while writing and designing my own articles.

Spearheaded magazine publication's transition from a primarily literary publication to long-form investigative journalism.

Dedicated hours each week to compile the master copy of the magazine using Adobe InDesign.

During my tenure, the magazine more than doubled its length from a 32- page literary-focused format to 80-page investigative journalism forum and doubled its staff from 15 journalists to 35.